1)Link posts to catch the attention of people to your website
Social media is a great platform to inform, attract and engage the target audience in order to increase the business branding. Social Media consists of different platforms where Facebook is a much wider and populated platform to easily gel with the target audience.
Facebook is used by more than 80% of the people hence it is a very difficult way to engage and attract the attention of the audiences. Online Biz Solutions in Pune helps the businesses to grow more therefore sharing the few valuable strategies to increase the website traffic and bigger engagement model.
Online Biz Solutions suggest the social Media Experts to engage the audiences by using the link post instead of simple post on Facebook. Link post allows the larger, clickable area which helps the businesses to drive the people on the website. Link posting helps the audiences to get the detailed information about the business product and services. Therefore, the audience get the complete information which they are looking forward to get the same.
2) Image speaks more – Use of images and videos
Rich media like photos and videos always get more attention and help to communicate the message which speaks louder and stand out in News Feed. Due to heavy posts by the user, audience gives a very less time to read and understand the message. Therefore, to communicate the message easy and fast it is utmost important to increase the attention by keeping the appealing image or video.
Online Biz Solutions in Pune suggest the customers to build the strong creative design to draw the attention of the audiences. Business should always be pushing the images of the products or photos of the customers enjoying your services with the testimonials. Try to keep the posts between 100 and 250 characters to get more engagement. Shorter, succinct posts are better received.
3)Create a two-way conversation
Online Biz Solutions in Pune suggests to always ask the audience to share their thoughts and feedback on your product and services. This is another way to listen to your customers and improve the business.
As a Social Media Strategy keep publishing the content which shows the value to the customers and ask them for their feedback which helps to build customer loyalty.
Everyone will be excited if their feedback/thoughts is getting implemented and valued, also it will show the business discipline and strength which ultimately increases the confidence towards the product/service.
4) Publish offer strategies – Discounts & Promotions
Offer is a key for any business to attract the customers towards your brand. This is the only reason why all the brands produce attractive discounts and offers to give maximum benefit to the customers.
To lead in the market, it is important to understand the importance of customer and simply in layman terms we can say Customer is King. Offer special deals or perks to the customers will keep them interested and helps to drive the online sales which includes call to action with links to the most relevant page of the website.
Online Biz Solutions in Pune recommend the customers to improve the engagement model using promotions, calls to action, redemption details, and always create a sense of urgency.
5) Reward and Recognition Program
Reward and Recognition are the two key strategy to keep engage the customer touch base. Reward people who are connected to your Page and drive loyalty and online sales by providing them with exclusive information. Make them feel special by sharing exclusive product news, contests and events.
6) Timely and Accurately Post
Your audience will be more likely to engage with posts when they’re related to subjects that are top of mind, like current events or the holidays. Timeliness is also important when replying to comments on your posts. The faster you respond; the more likely fans will engage with you in the future.
7) Analysis on conversational Talk
It is always suggest able by Online Biz Solutions to do a complete research and analysis on the post timing. Generally, when our most of the audience comes online we should post the message in order to increase the reach.
The easiest way to stay in regular contact with fans is by creating a conversational calendar with ideas about what to talk about each week or month.
A content calendar will not only help you post regularly, but will ensure your content is well planned, interesting, and that you don’t miss major business events and news.
8)Schedule/Auto schedule your posts
As a good social media strategy, expert should prepare the complete one moth plan and keep posting the things as per the event and social environment. To better manage your time, you can schedule your posts in advance and plan for upcoming holiday events and specials.
9)Right target of posts
If the business want to get better branding and ROI so the business post should always have targeted to the specific groups of people, which we get under Add Targeting. Business can target the post based upon gender, relationship status, educational status, interests, age, location, and language.
10)Performance review of posts
Business should always check what’s working and what’s not which supports to keep the posts relevant and engaging. We get this information under the Page Insights in Facebook which will help to understand the complete audience behavior and types of content interests them.