Upcoming Updates Of Google in 2017 | Penalty for Pop- Ups

Google is no stranger for the businesses rather they do the changes for the sake of the user. Google’s changes only alter the algorithmic for the user adaptability and growth.
So when Google announced to punish the mobile pop-up ads, it came as no surprise that the major reason behind it was to enhance the user
experience.
For many businesses and marketers, Google announcement brings out the major implications. Businesses who were only depended mostly on the advertisements as a primary source of revenue, will get a big kick. Being a great customer oriented company, Online Biz Solutions in Pune play a crucial role in guiding and supporting their customers in terms of building a growth in their business. We will take you through the entire change and accordingly we will suggest you for the suitable course of actions.
What’s New in Mobile Search Results
Back in 2014, Google added a “Responsive Web Design ” for getting the better search results over Google search engine.In the year 2016, Google has found that 85% of mobile search results are optimized, as a result the search engine is doing away with that label, and introducing new mobile-specific ranking criteria.
And now, pages with mobile pop-ups – or what Google is calling “interstitials” — probably won’t be ranking as highly when these algorithmic changes take effect on January 10, 2017.
Pages that show intrusive inters titials or mobile pop ups will decrease the ranking of the website over a search engine. As it provides a bad experience to users and increase the bounce rate.
What You Can Do Now to Prepare
If you’re freaking or worrying about Google’s new announcement, no need to be sad. Being a customer oriented digital marketing company, Online Biz Solution will guide you to take this as an opportunity to use inbound marketing to enhance the marketing presence.
Here’s what you can do to get ready for the rollout:
• Ditch your interstitials – Include age verification displays, and pop-ups to make the user knows about the cookies.
• If you relied on interstitials for ad revenue, figure out where that money is going to come.
• Make sure all mobile text is readable without pinch-zooming.
• Keep you content easily scroll able.