Content affects everything in SEO. From your site structure, and internal linking strategy to the types of links you build. Online ads work for driving business, but we’ll see that they’ll get costly in the coming years. And there’s no assurance that clients will react to your advertisements. To succeed in 2020, you will have to write something that is relevant, Helpful, unique and valuable- and that is what Google tends to reward with higher search engine rankings.
Content must be well researched and follow a logical structure that makes it easy to explore and read. Informative and quality articles are the only type of content that will grow a website’s popularity in 2020 and beyond.
What people want is educational content delivered to them in easy to digest forms, such as blog posts, videos, podcasts, infographics, etc.
Trend #2: Snippets Dominates More Search Clicks
Google has developed a lot in the past few years to provide a great search experience for the users, like through Featured Snippets. Featured Snippets usually appear above the number #1 organic result, commonly referred to as “Position 0.”
To take advantage of this feature and drive more clicks to your website, you need to provide clear answers to commonly asked questions on your website. Featured Snippets are evaluated and boosted to the top depending on their quality, which Google has a way of determining. Don’t take this trend lightly, as 54.68% of clicks from Google originate from Featured Snippets—proving that they drive more than half of search engine clicks.
Trend #3: Mobile UX will determine your Rankings
A website that does not have a mobile version may lose most of its users in the coming years as mobile web pages are a growing trend that will get even more popular in 2020. Especially since more people around the world are obtaining smartphones as more cell phone towers are being built with better connectivity.
However, technology and how people find information through their mobile devices is getting so advanced that it’s not enough to just have a mobile website– the interface has to be easy to read, grab people’s attention and then have the ability to answer their questions or at least keep them entertained.
Studies show that 4 in 5 consumers conduct local searches on search engines using their mobile devices. And as you can see below, searches on smartphones are 88% while searches on computers and tablets combined make up 84%.
Trend #4: Voice search SEO
Knowing how to optimize your website for voice search can help you generate more organic traffic if you understand and implement conversational searches into your SEO strategy.
Voice searches affect SEO in a big way since it’s all about asking questions via voice instead of entering search queries. Subsequently, the terms have become more conversational and targeted.
This change is imminent considering that by the year 2020 it is expected that more than 50% of all internet searches will be initiated through voice. Therefore, your content should adapt to this new trend to stand out in the current search engines.
Trend #5: Videos as a Source of Information
Just as voice searches are becoming much more popular, videos on the internet are also growing rapidly. Studies from Google and other organizations show that 6 out of 10 people would rather watch online videos than television. In many ways, it seems that YouTube has now become the new TV.
Current internet users, especially millennials and younger, prefer to get information through online videos, either for academic purposes or just for entertainment. That’s why implementing online video should be on the radar for most businesses
To reach more people with your videos you need to optimize it for search users. To do this, use appropriate keywords in the description and headline of your video which will guarantee that the video reaches the largest number of people who are interested in that subject.