Let’s start with the fact: your business needs a social media presence.
It doesn’t matter if you run a small local shop or a major national company. Social media marketing is an essential piece of your business marketing strategy.
Social media platforms such as Facebook, Instagram, Twitter, and other platforms help you interact with your clients, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend.
The most common way to promote a business on Social Media is advertising. Thanks to the advanced options of targeting and remarketing you are able to address the message to the audience that would more likely be interested in your products and services. Facebook, Instagram, and Twitter paid to advertise are relatively cheap and with a well-knitted social media strategy your efforts will pay off.
There are thousands of clients asking for recommendations and strategies for Social media marketing and we are here to help you.
Social Media networking presence is essential in attracting traffic to your website. Not only it directly drives traffic to a page, but it also improves search ranking. As you probably know, SEO is an enduring and laborious process that helps you get to the top of Google’s search results. External links, number of visits, selected keywords and website content have an impact on how well you turn out against your competitors in search engines. Social media can help you improve these factors, both thanks to direct traffic, but also shared links through social media users’ profiles.
3. Social Media Marketing makes Relationships more personal
Social media is a two-way channel where you have an opportunity to build a rapport with your clients and prospects. These platforms are not about the amazing sales pitch you deliver to the audience.
Social Media is all about interactions and open dialogue with users. Social media helps you humanize a brand and build genuine relationships with your community. It shortens the distance from your audience, especially when you address them from personal accounts.
For example, PlayStation effectively leverages social media to amplify relationships with players. They engage in discussions with immediate and adequate responses that resonate with the community. They show the human face of the brand and win the hearts of clients.
4. Social Media Marketing Induces Loyalty
According to a report published by Texas Tech University, brands that regularly engage in social media conversations tend to observe increased brand loyalty.
When your company is present on social networking sites you are more approachable and reliable in the eyes of customers and prospects.
If you can build more personal and genuine relationships with a community, customers will be less likely to switch between brands. Showing them a human face will make you a sort of their friend rather than just another company that sells good products and that is replaceable. Remember that it is coming much easier to swap a service provider, but it can be harder to dump a close mate.