After a lot of prediction “WhatsApp Business” has been launched in India as well as in other countries.
Few people say that there is not much difference between Personal WhatsApp and WhatsApp Business. But it is like blessings for small-scale companies/business. Don’t worry, here we will tell you about WhatsApp Business App and its feature.
This app is free to download and will help companies to interact with customer easily by giving them a quick and automated response.
Instruction for Installing “WhatsApp Business App”.
i) After installing the app when you set a number for your business you need to understand that if you are giving your personal number then you are no longer to use your personal account with the same number.
Suppose you did that and thinking to restore your personal data later then it is not quite possible because WhatsApp business app will not allow you to restore your data backup to your personal profile.
Interesting thing is that if you have a different number for your business then you can use personal WhatsApp and WhatsApp business on the same device.
Note that you cannot use the same number for both the app.
ii) After setting a number it will ask you for your Business Name. Please make a note that once we set our business name we are not allowed to change it or edit it. So be careful before entering your business name.
In case you are you have been using a mobile number as your personal number for a year and your customers are also used to call you on that number that time it will be better to name your business name as your personal name. It will help you to do personal branding also.
Features in the WhatsApp Business:
The basic working of WhatsApp Business app is same as the personal WhatsApp Messenger. The additional Thing you would find is a new option called as “Business Setting”. To find it press on Menu Button -> Setting -> Business Setting
a) Profile –
i) In profile section, you can set your business name. As we told you earlier business name is non-editable so be careful at the time of setting your business name.
ii) The second option in profile is a business address. You can add type your business address as well as you can add business location as a place on Google Map.
iii) Then you can select your business industry
iv) Then you have an option to add your business email id. Make sure that your email id is a professional with your business/domain name.
v) The last option in profile section is to add your 2 websites. You can add your personal branding website as well as the company website.
b) Statistics –
Statistics option contain basic analysis data. It contains how many messages have been sent, received, delivered and read kind of data. This data will be beneficial for you to track sent, received, seen, and delivered data. Most interesting thing is that you can calculate read rate, delivery rate and seen to conversion ratio kind of data.
We cannot track the data in personal WhatsApp messenger.
c) Messaging Tool –
WhatsApp Business bought some automated features. There are few options available in Messaging Tool so let’s look into it in detail i) Away Messages –
This is an interesting feature. Suppose you are in meeting or you are busy in any other work and someone message you in that timing or someone message after business hours then you can set an automated reply message to that person according to the situation.
Note that you can set your business hours in the profile section.
All these functionalities will work only when we keep our internet connection active on our mobile. ii) Greeting messages –
If someone messages your business for the first time or message you after 14 days then you can set an automated Greeting message in this section.
This functionality also works only when we keep our internet connection active. iii) Quick Replies –
In this section, you can store certain messages templates which you use regularly to communicate with your customers.
You can create message template with shortcodes.
How to Use WhatsApp Business App?
Many companies use their personal messenger app to interact with their customer. With the new WhatsApp Business features, they will be able to use the automated and specific process to reach out to more people.
The campaign of WhatsApp Business App will work only when it is a Human Focus Marketing Campaign, not product focus. It means that you need to ask a right engaging question to your customer to understand their need.
The most common and traditional Marketing channels like a Newspaper ad, pamphlets hoarding etc can use WhatsApp business App effectively by adding their business number in their ad and ask the customer to send us a message on WhatsApp.
By following this well-structured automated features an advertiser will get very specific and high quality leads.
On Facebook, we can run lead Generation campaign in which we can reach out to any kind of target audience. Once leads are generated via Facebook lead generation campaign we can send them to personalize message on WhatsApp. This process will give you higher Return on Investment than any other channels.
We are one of best Digital Marketing Company in Pune who will help your business to reach out more. For more details please visit – www.onlinebiz.co.in