REAL-TIME MARKETING: Real-time marketing reported instantaneously data uses so marketers can make decisions on information on what is happening in current moment. Real-time marketing creating Instead of marketing plan in advance and executing it according to schedule, creating a strategy focused on latest news, relevant trends, news and immediate current feedback from customers. The real time marketing is to connect consumers to product or service that they need right now the moment. If real-time marketing has been put into practice correctly, then there is no marketing strategy is better than this.
TWO MAIN APPROACHES TO REAL-TIME MARKETING:
1) Dynamic personalised content across channels: Dynamic personalised content across channels use to Marketers provide custom content to their audience.
2) Relevant deliverance: Relevant deliverance use message is delivered at the right time on the right platform.
REACT IN REAL TIME:
Real-time marketing is about to delivering content to consumers in real time. Why is this important, you ask? It comes down to the current consumer market. Things are changing fast and the consumers expect to be delivered relevant and correct information. That also includes paying attention to social happenings because they greatly affect and influence people.
WHY IS THE REAL-TIME MARKETING SO USEFUL?
People these days want to be a part of the current trends, which is what the real-time marketers take advantage. Remember the time when Pokemon GO was at the top of the trend list? From celebrities to ordinary people, everybody happened to addict to this game. The marketers took full advantage of that craze and promoted their products and services in order make their ad campaigns more appealing to their customers.
Like any other marketing strategy, the real-time marketing has also evolved over the years. It has become more customer-centric rather than just following the latest trends or current events. Real-time marketing analyses all kinds of customer data available and judge the client’s behaviour to reach out to them.
The definition of real-time marketing has thus changed over the years as the big brands continue to experiment different ways to reach out to their audience. Though most of the people think that the real time marketing is about conveying the right message on the correct platform at the perfect time; but it is not entirely accurate. The “real-time content” is also very crucial to the success of this strategy. If your content is not engaging, then your marketing strategy will likely fail to produce the desired effect.
THE REPORT SUGGESTS THAT FOUR QUESTIONS MATTER. ANSWER ALL OF THEM AND YOU’RE ON YOUR WAY TO REAL-TIME SUCCESS.
1. IS THE CUSTOMER EXPERIENCE OPTIMISED TO THE DEVICE?
Your website remains at the heart of your online marketing – but with 4.9bn mobile devices connected to the web, mobile isn’t optional.
That means optimising for all sizes of screen. And sometimes, for no screen at all.
The user experience on a “4 phone screen isn’t a smaller version of a 15” laptop. It’s fundamentally different.
Choices are much more limited; the information that can be packed onto a page is far briefer. The best optimisation of a site for mobile isn’t so much a cut-down as a complete re-imagining. So first, make a list of all the devices customers are using to visit your site and build the customer experience that works for each one.
And why does this matter to real-time? Simple: devices are personal. People carry them along; keep them in their pockets; sleep with them nearby.
When a customer makes an impulse purchase or has an urgent question, a mobile device is odds-on favoruite to be the way they connect.
A full 37% of purchases now come through the mobile channel.
2. DO YOUR ACTIONS TREAT THE CUSTOMER AS AN INDIVIDUAL?
Real-time Marketing helping how fast you build comfort with the customer.
Automatic sign-in, intelligent presentation of options, click-to-chat channels where the agent knows her name: these all reassure the customer that you’re ready to roll when she is.
This instant-on comfort is important because it demonstrates to the customer she doesn’t have to waste time.
Yet only 44% of companies devote significant resources to crafting personalised responses that work 24/7. Don’t be in the 56%.
3. DO YOUR RESPONSES TAKE ACCOUNT OF THE CUSTOMER’S PAST BEHAVIOUR?
Related to comfort is convenience: whether your response – whatever channel it happens on – takes account of past customer data to build an experience that’s truly personalised.
It’s more than remembering the contents of shopping carts and wish lists across channels.
It’s about making intelligent use of preferences, past behaviours, even the circumstances surrounding the customer’s visit to you.
90% of companies would not strongly agree their marketing automation is real-time enough to keep up with customer behaviour.
Which means most companies aren’t learning fast enough to stop their customers feeling aggrieved.
So it’s time to look at your automated responses again and check whether they’re helping people along the customer journey – or putting roadblocks in their path.
4. DO YOU RESPOND IN REAL-TIME, 24/7/365?
That’s the last question to ask yourself. Here’s the reason so many companies have a problem with real-time: they think create-and-forget mechanisms like email auto respondents are all it is.
Maybe in 2005, but not today. And here’s the best part: today, real-time marketing automation can do things most companies never dreamed of.
Just 41% of respondents to Oracle Marketing Cloud’s report were doing real-time marketing automation.
Yet data you’ll probably find is already in your business – transaction frequency, service level, past trouble tickets – contains everything you need to make real-time responses in the context of the overall customer journey, every time, any time.
Not one-click wonders that just acknowledge an order or register a query – but intelligent triggers that reply with genuine answers, part of the ‘managed conversation’ every modern marketer needs to be having with every customer.
And that’s real real-time.