PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee only when their ads are clicked. In other words, it’s a way of buying visits or diverting the website traffic on your website. Search engine advertising is one of the most popular forms of PPC model. Search Engine allows the advertisers to bid for ad placement and showcase the ad whenever user searches on a relevant keyword.Pay-per-click marketing is platform to publish the ad on search engines like Google.
Pay-per-click marketing is effective only when done correctly targeting the right audience. As a supporting customer partner, Online Biz Solutions in Pune always wish to guide their customers to do worry free business and grow more. With this post, Online Biz Solutions team will share the do’s and don’ts for a PPC Marketing campaign in this blog.
1) Negative Keywords
Negative keywords are the list of keywords which advertisers don’t want to show the ad when the user search for such keywords. Basically it is used in keyword advertising to prevent ads from being shown when the search terms contain the negative keywords.
Building a list of your Negative Keywords will help the advertisers to cut down the additional cost which is not relevant in terms of ROI. Adding the negative keywords and monitoring them continuously can do wonders with PPC campaigns.
Knowing the negative keywords will make the ads more relevant to the searches ultimately leading you in saving tons of money.
2) Structured PPC accounts
Building a structured PPC accounts will help the advertisers to easy check the present/past ads, investment and obtained results in terms ROI. Having a clean and structured account can also saves a lot of time and optimize the ads as well. Online Biz Solutions in Pune always help their clients to build a structured and optimized account with an easy to have an eye on tracking results. Proper campaign Designing will always give you great results.
3) Ad optimization through Text Ads
Ad optimization through text ads will helps the advertisers to regularly do a testing of Adin order to improve the PPC performance. Online biz solutions recommendtheir client to use at least a combination of 3 ads for best performance.
4) Call Extension
Call to action on the Ad always catch the attention of the user. Call to action is helpful for both the advertisers as well as user. With the addition of call extension will give an opportunity to advertisers to receive more calls from mobile visitors. Also it will ease the mobile user to immediately get in touch for the requirement.
a) Not bidding or focusing on the brand Keywords
It is utmost important for the advertisers to build a campaign based on the branded keywords as the branded keyword will cost the less money and provide the good quality score with higher ctr. Adding a brand keyword will also differentiate the advertisers from the competitor’s ads which result in the high conversion.
b) Fighting for the First Position
Getting the top spot always attract the advertisers, but all the time going with the same strategy will increase the more budget which ultimately goes like bidding the money for top spot. Getting the top spot is good but not with high budget rather with increase in the Quality Score.
c) Dissimilar keywords Ad Groups
Adding too many dissimilar keywords in a single ad groups will result in the poor quality score and increase in higher CPC.
d) Adding Phone Number in Ads
Showing the Phone number in the ads results in the ad block as it is against the guidelines of Google & Bing Yahoo Network, it may lead to account suspension. Instead you may use Call Extension for adding phone number in ads.