Customer acquisition strategies are the strategies which help the businesses to reach to the high profit and better bonding with the customers. Customer acquisition strategies help the business to increase the revenue through conversion rate optimization (CRO). As per the study from the Unbounce, 98 percent of paid marketing campaigns fails, but still many digital marketing companies blindly invest in online advertisements to get more traffic to their business.
Business can boost the conversion rate optimization by designing the website to offer a valuable customer journey. Generally, to gain more, business forgot to increase the customer experience and create compulsive situation for the users to opt-in landing page or the sales letter. As a good business practice never be a pushy sales man because customer journey optimization strategy is about directing your visitors to the right page and engage with them to encourage them to jump into the sales funnel.
Few essential steps to an efficient customer journey optimization that can be implemented right away to improve the conversion rate.
1. Understand the customer’s persona
Understanding of the customer’s persona always plays a great role in optimizing the business for higher conversion. It is always recommended to define the customer segment precisely.
Business should always focus towards exploring the prospective customer’s desires, pains, attitude, and understand their needs.
2. Leverage on historical data
Data Analytics plays a crucial role for any business. In the current tough situation, all the company uses their historical data in order to do understand the customer behaviour pattern. Historical data will help the business to take a future strategic decision like setting a new pricing for the selected customers.
Knowing your customer is a key to success, also customer knowledge enables the business to stay longerand give tough competition to the competitor’s product. Historical data also help to retargeting the strategies and enhance the conversion rate optimization initiative based on your customer’s purchasing behaviour. Historical data also help to build the customer loyalty program which ultimately increases the better customer relationship.
3. Educate your customers
To increase the customer journey business should educate the customers about the current business need and explain them the usage of the product which will help them to increase the business.
Online biz solutions – digital marketing company in Punealways educate the customers about the different online promotional activities and how they help them to increase the business through the platform like blog.
Eg: If are using paid marketing strategies or leveraging on white hat SEO techniques to attract customers to your business, it’s essential to engineer your campaigns to lead your visitors to the right landing page.
4. Engage with your customers
Customer retention is significantly cheaper than customer acquisition believing in the notion that it takes 1 month to acquire a customer whereas even 1 sec is enough to lost them. One of the common mistakes that online marketers make about conversion rate optimization strategy is to call it a day the moment the customer make a purchase.
Setting up a blog,sms, social media, other programs and putting together a solid email marketing strategy to keep your customers engaged with useful tips will invigorate your customer retention strategy. There are ample number of ways to maintain a strong engagement with the customer. Business can use blog, email, to maintain the customer engagement.