Effects on Business Online Marketing in 2018.

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Based on a observation of “marketing activities” the most of effect in 2018 on your business.
Marketing is a simple as Advertising. Marketing is any technique used to make the public aware of a company and what it has to offer over its competitors. The different marketing activities are wide and surrounded almost every kind of media and company-initiated outreach.
There are five types of marketing activities.
1. Content marketing
2. Mobile Marketing
3. Artificial Intelligence
4. Social media marketing
5. Pay Per Click

Content Marketing

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. By using content marketing.
• Attract attention and generate leads
• Expand their customer base
• Increase online sales
• Increase brand awareness
• Engage an online community of users

The most Useful Trends in Digital Marketing for more traffic to your site. We publish regularly (Infographics, video ,article) useful, purposeful, relevant and good quality content. By using content marketing we are target the relevant audience.

Content marketing has turned traditional businesses into media publishing companies.
• In Content marketing the most important thing is the costs of content marketing 62% less than traditional marketing and generate maximum leads compare traditional marketing.
• Structuring your content marketing and promoting content the right way. And implement funnel marketing to your content.
Way of digital content marketing
 Combination of the supply chain and the users’ experience

In this process, distributors manage the interface between the publisher and the consumer, then distributors could identify the content that consumers need through external channels and implement marketing strategies

 Interaction with the consumer through electronic service

Electronic services refer to interactive network services. In the electronic service, the interaction between the customer and the organizations by using network technology, such as using E-mail, telephone, online chat windows for communication

Mobile marketing

Mobile marketing is a multi-channel, Digital Marketing Services strategy aimed at reaching a target audience on their smartphones, tablets, and other mobile devices, via websites, email, SMS and MMS, social media, and apps. Everything that can be done on a desktop computer is now available on a mobile device.
 Mobile marketing rate will be increase.
 Apps are easier and faster to use.
 Users can carry their phones with them but carrying computers and large gadgets is not convenient.

Types of Mobile Marketing
SMS (short message service) Also known as ‘texting’
Marketing through cell phones Short Message Service became increasingly popular in the early.

MMS (multi-media message service)
MMS mobile marketing can contain a timed slideshow of images, text, audio and video.

Mobile Web Applications
a web app for a mobile platform. There are several ways of targeting mobile devices when making a web application

• Bluetooth
Bluetooth is a wireless technology standard for exchanging data over short distances

• Location-Based Marketing
Is a location-based service is a software-level service that uses location data to control features.

QR Codes (quick-response barcodes)
QR code ( Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional barcode

• Voice
Automationis refers to S/W platforms designed for marketing, sales, and support departments to measure, manage, and automate their phone conversations by Voice-based marketing.

Mobile Banner Ads
Mobile Banner Ads is graphical Online Banner Ads

Artificial Intelligence

Artificial intelligence (AI) is progressing rapidly is the activity given over to the display to machine intelligent. Digital marketer needs AI for make their lives easier is have to depend on technology and tools facility on their work and to reduce manual effort .
Artificial intelligence is Technology which is for data storage, analysis, and image processing is changing the way we study .It has continuously redefined its features and much successive innovations being made.
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Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Twitter is a social site let people share short messages or “updates” with others.
list of our favourite platforms for marketing
• Facebook
• Twitter
• LinkedIn
• Instagram
• Pinterest
• YouTube

For more information…


PPC is an internet advertising model used to direct traffic to your websites, in which an advertiser pays a publisher when the ad is clicked.
• Pay-per-click advertising can generate traffic immediately.
• Pay-per-click is a process of getting promoted of your product or service through Paid promotion for online visibility of any website or any web page.
• This is an paid process for achieve popularity for any website and web link then it appears right on the top when a user searches for it.
For more information…

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