The Difference Between External and Internal Links

  • October 20, 2016
  • SEO
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Links are referred as the hyperlinks or url that point at (target) the particular domain which may be internal or external. Being a best digital marketing company in Pune, we are sharing a useful information through this blog to our readers who are constantly asking about the best SEO strategies.
Understanding the difference between internal and external link and using it while implementing the SEO strategy will rank your website higher. Google algorithm also prefer the website having an appropriate link which ultimately help the end audience to gather the required information.

Internal link is defined as the domain that the link exists on (source). In layman’s terms, an internal link is one that points to another page on the same website. Whereas, the External link is defined as the link exists on (destination). In layman’s terms, an external link is one that points to another page on the another website.
Internal links would be within the same website in the form of hyperlink or menu.

Eg – The menu section in the website shows the use of internal link which after clicking takes you to the different page on the same website. The base domain for the internal link will be same.
External links would be within the website, which is also in the form of the hyperlink but it takes the user to the another page of the different website.
Eg – The banner ad used in the website which after clicking takes you through the another website. The base domain for the external link would be different.

• Internal = links that point to content within the same domain

• External = links that point to a separate domain
Practical Implication of Internal & External Links –
Internal links provides several SEO benefits. When search engine spiders like Google Bot find your site, they first identify the number of links used in the website as the same will give them indication of the number of pages available in the website. This way if the links are properly used hence search engine spiders will get easily identify the total number of pages and cross check the quality content and its usefulness and relevancy to the audiences which will ultimately results in the better ranking.
Internal links also form the structure of your website. A logical linking structure is both visually appealing and effective. It helps organize the content on your site and helps visitors find information quickly.
External links used in the website for some other websites is a great source of free traffic. Search engine spiders also take it and monitor it regularly and mark it as an important component of Search engine algorithm which also have a reverse affect as well. If the usage of external link in the website is for the right information and helping the user to gain some knowledge than it is fine otherwise if the landing page is negative or imparting a false information than search engine will degrade the website ranking.
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