Tips for Creating Sponsored Content That Engages Consumers
- August 26, 2016
- Blog, Content Writing
“Content is King” – Business grow and gets popularity based on the level of content communicated with the audiences. It has been seen that, company with the better and understandable content will give high value for the product and also increases the brand popularity. Content simply express the level of company work flow and give express the confidence about the product.
Content can be of two types like Sponsored content & Non-Sponsored content. Both the types of content are having its own importance. Sponsored content is the content where cost is incurred and carries a high expectation in terms of deliverables; whereas Non-sponsored content is published free of cost.
1. Product placement
Online biz solutions in Pune in their recent studies have analysed that users generally scrolling through the feed, hence product placement is an important aspect. Your consumer wants to see the product being used in the influencer’s element. It is always advisable by Online biz solutions to their clients that product placement be such that where customers gets a feel of the product like for the clothing item, wear it; if it’s a food or beverage, have it next to you while you’re doing some other activity. The idea is to make it feel less like an ad and more like an item that just happened to be captured in the photo.
2. Quality photography
Online biz solutions support the clients in content generation and quality content publication. As in the current trend where all the business keep posting the heavy content on the advertisement platform; hence to make everyone read your post and express their feeling about the product, it is utmost necessary to design a good quality photos expressing about the business product. The good creative photo always catches the attention and help to get a real feel of the product.
3. Text on photos
Any time you see content with a text overlay, we assume it’s an ad or a meme. To make the content looks natural, it’s advisable from online biz solution not to add to much text over the photos. Keep your text limited to your caption, but don’t go overboard there either. Data also shows that utilizing too many hashtags makes a sponsored post feel spam and results in decreased engagement.
When we observe the sponsored content is not high quality content, then we see a significant decline in engagement, particularly in comments. When our sponsored post is of poor quality and just feels like an ad, consumer is less likely to engage with it. But when your sponsored post is properly placed, doesn’t include too many tags, utilizes sharp photography, and feels organic and native.
Online biz solution being a content optimization services company in Pune always shares the post content analytics with the customers in order to give them fair idea about the engagement and which ultimately help to build future engagement model.
Few questions must be answered and keep in mind before publishing any content.
Who are you primary competitors?
What type of content have they created in the past?
What are their primary keywords?
How can you improve upon the content that your competitors have created?
How long will it take you to create a post that is head and shoulders above what is currently considered to be the best?
Online biz solution generates the contents keeping all the terms in considering hence clients rates them as a best content optimization service company in Pune. Feel free to be in touch with us for any sort of content optimization requirement. We will be happy to serve you!!
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