What is Significance of Social Media in Brand Awareness ?
- June 28, 2017
- Blog, Brand development, Online marketing, Social Media
Impact of Social Media in Pune which Plays Important Role in Brand Awareness.
What is Social Media ?
Social Media is expanding its reach in every strata of the society in India day by day and today the Facebook user number has gone up by around 500 million:
The role of Social media in building brand awareness has increased. Social media marketing (SMM) in pune by Digital Marketing Agency is the act of creating Brand awareness to drive targeted traffic from social media sites.
These sites include Facebook, Twitter, G+, Pinterest, YouTube, Flickr, community forums, etc. SMM relies on user interactions. Any place where people can interact is a place that can be marketed by Digital Marketing and branding Agency in Pune to:
- Social Media: Websites like Facebook, Twitter, Google Plus, YouTube, Flickr, etc. where users (or groups of users) share some kind of media (e.g. videos, images, songs, texts, etc.).
- Websites like Digg, StumbleUpon, Delicious, etc. where users can bookmark their favourite URLs and share them publicly.
- Social News: Websites like Techmeme where users submit news articles that get ranked based on popularity.
- Social Apps: With the increasing usage of Smartphones, we can’t afford to ignore the importance of social apps like Foursquare and Viber where users can interact with one another on-the-go.
All this happened with smart phone revolution that is sweeping every corner of the nation and constantly improving the mobile data network. With advent of 4G networks these statistics are expected to improve even more significantly.
Over the period of the time role of social media in building brand awareness has become one of the major parts of marketing campaign for any brand and from product launch to clearance sale everything is happening on social media. Keeping the customer engaged with the brand awareness has become easier than ever as communication channel to the customer in now open 24X7.
There was a time when you could only get traffic from search engines via paid traffic. Currently the situation has drastically changed where the internet marketers and bloggers are using new social media marketing strategies to tap into targeted traffic streams from social media sites like Facebook, Twitter and Google+.
Brand Awareness in Pune
To keep in touch with the customers and increase the brand awareness, it is utmost needed to have a social media profile. From a company perspective, social media traffic is some of the most targeted traffic available (and it’s free). From a brand perspective, you can get feedback from your loyal supporters via social media campaigns and interactions. Once you’ve built up trust, converting these users into paying customers/subscribers becomes much easier.
In Which Ways, brand awareness in Pune Can Be Developed by a best branding consultant Agency ?
Utilize the beneath recorded techniques to use the energy of online networking to improve your image picture:
Sufficiently giving intends to energize the purchasers’ social media in Pune is being peered toward by a large number of brands these days and everybody is attempting to draw in consideration of the purchasers. Things being what they are, how would you guarantee your image emerges among opponents and average quality? To guarantee more individuals end up plainly keen on your image and its items, give them enough motivations to feel energized! Offering promos, arrangements and time constrained deals through online networking locales is a choice.
Adjusting content in online networking doubtlessly most brands utilize web-based social networking to advance items and increment income over the long haul, the substance ought to be displayed balanced. It would not be a smart thought to make all posts in your image’s Facebook profile forcefully special, for instance. Alongside a reasonable piece of limited time posts, you may put in a couple of posts offering experiences about the subtleties of the brand awareness in Pune like its history, its USP and so on.
Concentrating on right channels-There are such a large number of online networking stages and with time, more are coming up. In any case, it is judicious that you recognize the correct web-based social networking channels where you can discover most target clients for your image. Utilizing Facebook, Twitter, LinkedIn and Instagram may suffice for little to moderate sized brands. Think about your financial plan and assets to oversee online networking profiles of your image.
Collaboration and association – Your posts in online networking profile of your organization ought not to be omni directional in nature! Noting inquiries posted in the profile and settling issues of clients helps in building a positive brand picture over the long haul. At times utilize a couple of provocative posts and some with a dash of diversion to keep watchers intrigued and get more devotees. Intriguing posts that are preferred by the watchers will probably be shared by them, which fill in as one kind of advanced verbal attention.
Include individuals with mass interest – It might be less demanding said than done, however including individuals with mass interest in your online networking profiles can help your organization. Once in a while, including prevalent non-contending brands likewise does the trap.
Utilize paid promoting – After your image has a firm a dependable balance on best online networking stages, utilizing paid publicizing can be useful. A great deal of brands utilizes publicizing arrangements offered by Facebook.
Have a go at supporting a giveaway – This is an extraordinary approach to make our image prevalent through online networking. You may offer tickets for a device giveaway for each watcher who shares an uncommon Facebook post in your image’s Facebook profile. There are instruments to make such online occasions.
A majority of active social networkers (53%) follow brands. These brands are increasingly recruiting their fans and followers to spread word-of-mouth recommendations about their products and services, and among consumers who write product reviews online, a majority say their share their experiences to “give recognition for a job well done” by the company. Social media users are also interested in collaborating with their favourite brands, with 60 percent of 18- to 34-year-olds saying they want to give product improvement recommendations, and another 64 percent who want to customize their products.
Brand awareness in Pune can be done in a more popular and expertised way by social media marketing strategies , Online Reputation Management and even make brand more socialize, communicate and engage with the audiences.
Reach to Online Biz Solutions – A social media marketing and Branding company in Pune facilitates the social media services for brand management. Subscribe our blog to get the update on the current offerings and recent trend in the digital media market. Feel free to reach us for any social media services for brand management. We will be happy to assist you!!
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